"Humorous ads are more likely to be watched and see greater lifts in ad

recall and brand awareness."

Grab a laugh on the

Conducted research to discover what motivates consumers to continue watching ads after 5 seconds. YouTube data showed the following:


The estate of the famed silent screen star, Harold Lloyd, was a client of First Interstate Bank at the time. Mr. Lloyd is standing second from the left.

marketing  concepts & ​communications