marketing  concepts & ​communications

Below are samples of ideas/headlines for a direct mail campaign for Tyfone. To break through clutter to introduce Tyfone and mobile financial services which were unknown in the US in 2007,

I chose to send a branded desk item with a note to a targeted list of prospects. "DI" is Digital Insight, a Tyfone partner. The button opens the entire presentation to senior management.​

Brand & Benefits Messaging

  • Speed to market
  • Connectivity
  • Ease of implementation
  • Flexibility
  • Security
  • Financial institution owns the real estate and the customer

Focused, actionable creative is critical to success in marketing, regardless

of the size or duration of the project.


Support the brand

Increase awareness

Sell the product

Grow the business​