marketing concepts & communications
Below are samples of ideas/headlines for a direct mail campaign for Tyfone. To break through clutter to introduce Tyfone and mobile financial services which were unknown in the US in 2007,
I chose to send a branded desk item with a note to a targeted list of prospects. "DI" is Digital Insight, a Tyfone partner. The button opens the entire presentation to senior management.
Brand & Benefits Messaging
Focused, actionable creative is critical to success in marketing, regardless
of the size or duration of the project.