marketing concepts & communications
Navigating Copy Writing
My extensive copy writing portfolio contains examples from a diverse set of industries and in
a range of formats, both online and print. The content and tone embraces the brand voice and communicates benefits to the target audience - from physicians and science journalists to beauty bloggers; consumers to institutional investment managers. Each piece tells a story,
leveraging brand messages and market research to resonate with the target audience.
This section is organized by industry and format.
Website creation, copy writing and content is in a
separate tab. If you are interested in reading
a piece written for a particular industry but don't see
it on that page, a sample will be on one of the format
pages. For example, the advertisements I wrote for
Indymac Bank are on the advertisements page, not
the Financial Services page.
One final note. Many pieces I wrote and art directed are
in hard copy. I am hopeful to have more scanned in the
near future. In the interim, I would be happy to present
my comprehensive portfolio to you in person. Reach-out to me via this website:
By email at: LindaPHorowitz@gmail.com or by telephone: 626-898-4422.